Oh, it really doesn’t matter
what I do, what I do
as long as I do it with a flair...
With flair I transform strategy into lively, sensory and irresistible brand experiences. As a visual designer, I have a passion to enhance the brands that enrich people's lives.
From my country, I inherited something very typical of us Colombians, called ‘la berraquera’, a term that describes the quality of a determined and audacious person, ready to face difficulties and capable of great tasks without losing a sense of humour.
Migdonia is a visual designer graduated from the HEAD Haute Ecole d'Art et Design in Geneva, Switzerland. In 2013, she founded the concept of five senses design, with the goal of creating holistic brand design experiences.
"What motivates me when I create design experiences is to make people feel, touch, see, smell, hear, be inspired and react. I use the five senses strategy, particularly the sense of smell, as a powerful communication tool to create positive memories"
She has helped enrich people's world by expanding sensory design experiences. At Firmenich SA, one of the world's leading manufacturers of fragrances and flavours based in Geneva, Switzerland, she has helped strengthen global brands owned by leading companies such as Procter & Gamble, Unilever, Henkel, Reckitt-Benckisser, L'Oréal, Beiesdorf. More recently, she has collaborated with companies such as GfK Germany, EPFL in Lausanne and the State of Bern.
Have you wondered in which direction will your brand evolve?
More than ever, companies need to show what they do and bring to life the stories behind their brands, products or services. More than ever people are seeking for authentic and meaningful experiences. My passion is to build this bond by creating the strongest relationship with users: the emotional one. And as in the song I do it With a flair!