Why do scents matter?
Smell has the unique power to trigger emotions and memories like no other sense. In the world of sensory branding, scents can turn a good experience into an unforgettable one, creating brand connections that last.
I fell into the world of scents, and a new universe opened up to me.
At Firmenich SA, a world-leading creator of fragrances and flavours, in the heart of Geneva, Switzerland, I've spiced up brands belonging to Procter & Gamble, Unilever, Henkel, Reckitt-Benckiser, L'Oréal, and Beiersdorf.
Leveraging my unique scent expertise, I elevate brand perception and create deeper emotional connections that drive customer loyalty and increase brand value.
I infuse every project with the berraquera spirit of my native Colombia—characterized by determination, boldness, and a touch of humor. I hold a diploma in Visual Communication from the Haute École d’Art et de Design in Geneva. I live and work in Switzerland. 2013 I founded five-senses-design and since this time, I enjoy being part of the community that expands the olfactory culture.
Ready for sensory magic in which scents become the unsung heroes of your brand?
Wondering about your brand's future?
Now more than ever, companies need to showcase what they do and breathe life into the stories behind their brands, products, or services. More than ever, people are in search of authentic and meaningful experiences. It's a thrilling era where every brand has the opportunity to become a story worth sharing, and I'm here to help make that happen! migdonia.five.senses@icloud.com