I am a Visual Designer with extending experience creating Sensory Brand Experiences.
Leveraging my unique scent expertise, I elevate brand perception and create deeper emotional connections that drive customer loyalty and increase brand value.
Rooted in the berraquera spirit of my native Colombia — determination, audacity, and humor — I bring passion and creativity to every project. My professional journey includes working at Firmenich SA in Geneva, a world leader in the creation of fragrances and flavors. There, I helped leading companies such as Procter & Gamble, Unilever, L’Oréal, Henkel, Reckitt Benckiser, and Beiersdorf elevate their global brand stories through sensory design.
I hold a diploma in Visual Communication from the HEAD Haute École d’Art et de Design in Geneva, and I live and work in Switzerland. Passionate about exploring how sensory design can deepen the impact of brand perception and elevate creative projects, I founded five.senses.design in 2013.
I seek to partner with creative agencies and brand owners to create authentic sensory brand experiences that people can truly feel. I enjoy expanding the olfactory culture to revive the link between scents and emotions.
