Sensory Design Solutions that engage all senses
The Challenge
Develop design tools that could effectively support marketing and commercial teams while enhancing the impact and memorability of client’s brands . Engage multiple senses, making brands not only seen, but also heard, tasted, felt, smelled and remembered.
Develop design tools that could effectively support marketing and commercial teams while enhancing the impact and memorability of client’s brands . Engage multiple senses, making brands not only seen, but also heard, tasted, felt, smelled and remembered.
My Role
Designed multi-sensory marketing tools that integrated scent, visuals, sound, and tactile elements to ensure strategic alignment and brand consistency. Translate complex brand narratives into tangible, emotionally engaging experiences.
Designed multi-sensory marketing tools that integrated scent, visuals, sound, and tactile elements to ensure strategic alignment and brand consistency. Translate complex brand narratives into tangible, emotionally engaging experiences.
The Outcome
The project resulted in marketing tools that communicated brand stories more vividly and memorably, deepened emotional connections with audiences, and established a framework for future sensory marketing solutions adaptable across campaigns and channels.
The project resulted in marketing tools that communicated brand stories more vividly and memorably, deepened emotional connections with audiences, and established a framework for future sensory marketing solutions adaptable across campaigns and channels.