DESIGN FOR ALL SENSES

We perceive the world around us through our senses. Experiential design is what people feel – see, hear, touch, smell and taste – when they come in contact with products or services. Designing brand experiences that build lasting relationships with people is what makes sense(s) to me.

FIVE SENSES DESIGN STRATEGY

I use the strategy of the five senses, in particular the sense of smell, as a powerful communication tool to create positive memories. Since 2013 that I have created five.senses.design I develop my passion to extend the holistic approach of design by establishing the strongest relationship with clients: the emotional one.

SENSORIUM®

THE CHALLENGE: Showcase the latest creations and trends to inspire industry leaders to create truly innovative products.

MY REALISATION: Sensorium® is an industry recognised event that explores how perfume, media, interactivity and physical space could combine creating a multi-sensory event. I coordinated the partnership between the HEAD Haute Ecole d’Art et de Design in Geneva, Switzerland and Firmenich SA to create the SELF Sensorium®.

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