FIVE SENSES DESIGN STRATEGY
It was with the conviction that design should be sensory that I founded five.senses.design in 2013. Since then, I've been extending my passion for the holistic approach to design and creating the emotional connection that touches hearts. The exhibition Quel flair! Smells and Feelings, allows me to illustrate through a wide range of sensory experiences and art installations, the great sensitivity of the human sense of smell, the intimate link between this sense and our affects, and its little-known role in social communication.
THE CHALLENGE: Showcase the latest creations and trends to inspire industry leaders to create truly innovative products.
MY REALISATION: Sensorium® is an industry recognised event that explores how perfume, media, interactivity and physical space could combine creating a multi-sensory event. I coordinated the partnership between the HEAD Haute Ecole d’Art et de Design in Geneva, Switzerland and Firmenich SA to create the SELF Sensorium®.