Sensorium® Crafting Multi-Sensory Innovation Experiences. Bringing fragrance, media, and interactivity together to inspire industry leaders.
Client / Partner: Firmenich SA / HEAD Haute Ecole d’Art et de Design, Geneva
Role Event & Experience Coordinator / Brand Experience Designer
Scope Multi-sensory event design, collaboration, experiential strategy
The Challenge The fragrance industry sought a way to showcase the latest creations and trends while inspiring industry leaders to push boundaries and innovate.
My Role Coordinated the creation of SELF Sensorium®, a collaborative event between HEAD Haute Ecole d’Art et de Designand Firmenich SA:
Led the partnership between academic and corporate teams.
Designed the multi-sensory journey, integrating scent, visuals, and interactivity.
Ensured the event communicated fragrance trends and innovations to inspire attendees.
Oversaw the experience flow, keeping it cohesive, engaging, and emotionally resonant.
The Outcome Industry Recognition: Sensorium® became a benchmark for multi-sensory events in fragrance.
Inspiration Delivered: Attendees experienced a holistic environment blending scent, touch, visuals, and interactivity.
Collaborative Success: HEAD Geneva and Firmenich produced a cohesive, award-worthy design.
Innovation Impact: Set a precedent for future fragrance events focused on creative engagement and sensory exploration.