I use the strategy of the five senses, in particular the sense of smell, as a powerful communication tool to create positive memories. Since 2013 that I have created I develop my passion to extend the holistic approach of design by establishing the strongest relationship with clients: the emotional one.
THE CHALLENGE: Showcase the latest creations and trends to inspire industry leaders to create truly innovative products.
MY REALISATION: Sensorium® is an industry recognised event that explores how perfume, media, interactivity and physical space could combine creating a multi-sensory event. I coordinated the partnership between the HEAD Haute Ecole d’Art et de Design in Geneva, Switzerland and Firmenich SA to create the SELF Sensorium®.
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