CASE STUDY – Firmenich, a world leader in the creation of fragrances and flavours, offers its clients - global consumer brand companies - a range of marketing tools and services. To avoid overflowing with new offerings, the company focuses on the strategic tools to manage the expectations of its major customers.
MY ACHIEVEMENT: As responsible of the marketing studio, I worked closely with the marketing team to define the design strategy and decide which tools would remain. I briefed several agencies around the world and I chose to work with the Brazilian agency Casa Rex who created the new visual identity.
I coordinated the visual strategy to execution while working with commercial and design teams. I consistently implemented corporate brand identity ensuring ‘one brand’ communication.